Brand Wade: Heat guard's business side keeps growing

Basketball Betting Lines

02/14/2007 -

MIAMI (AP) - Dwyane Wade will leave the NBA's All-Star festivities and enter a Las Vegas hotel Friday to meet some of his biggest fans.

Converse will be there. So will T-Mobile, Gatorade, Lincoln, Topps, Staples, Marquis Jet and more companies that he's aligned with - along with others that may want to soon start working with the Miami Heat's superstar guard and budding sports business giant.

It's called the Brand Wade Summit, the latest example of how Wade's drawing power isn't limited to the basketball court. Over 90 minutes, he'll thank those he's already working with and, perhaps more importantly, hear ideas on what might come next.

``You have a roomful of all my partners - all the people that care about Dwyane Wade and the Wade name and brand - together to talk and chat and see what direction they want to go in,'' Wade said in an interview with The Associated Press. ``I think it's going to be great. I'm excited about it. It's one thing I'm really excited about.''

And it's just one part of what Wade - last season's NBA finals MVP for leading the Heat to their first championship - calls an ``insanely'' busy All-Star break.

``It's all still crazy to me,'' Wade said. ``It's really not about the contracts and making money and doing commercials. It's about us all being serious about the direction we're all going, and doing the right things and making the right choices. That's what's important.''

Once he gets to Las Vegas on Thursday, there'll be multiple events with sponsors every day, multiple parties every night, league-mandated media sessions, and, oh, the little matters of defending his title in the NBA Skills Challenge on Saturday night and playing in the All-Star game Sunday.

``It's a challenge,'' said Henry Thomas, Wade's agent. ``I've been at this for 18 years now and I've had some star clients. But I haven't had anything like this. Any agent in the business would love to have the opportunity to represent a player who's become what Dwyane's become. Has all this come faster than we expected? Of course.''

The weeklong Wade business blitz started Monday, when T-Mobile unveiled its new ``D-Wade Edition'' Sidekick, which Wade helped design. To celebrate the launch, T-Mobile will have a ``wallscape'' in Las Vegas this weekend, a 56,250-square-foot image of Wade holding the wireless device on the side of the Mandalay Bay.

In Las Vegas on Thursday, he'll unveil his new line of Converse athletic apparel, a collection of T-shirts, shorts, fleeces, warm-ups, shooting shirts and more that will be in stores early next month. He'll also wear a new style of his signature Converse shoes - the Wade 2.0 - in the All-Star game.

It's the first time Converse has designed an apparel line around an athlete.

``I wanted mine to be different,'' Wade said. ``I wanted to make sure everything is great quality. I didn't want something that someone will wash one time and it'll be done. I want it to be perfect.''

Also Thursday, Staples will announce a $57,500 program to improve 14 parks in South Florida, with the winning park getting $25,000 and five winning online voters a chance to meet Wade.

On Friday, it's the Brand Wade Summit, followed that night by the release of his first solo commercial for Gatorade, a spot called ``Good Wade, Bad Wade'' that was filmed last fall in Miami and has Wade dribbling upcourt, trying to decide whether to shoot over a defender or dunk over someone. (It's easy to guess which decision wins.)

Saturday brings more events with T-Mobile and Topps - before Wade will defend his title in the NBA Skills Challenge. He'll start in the All-Star game on Sunday night, flying home to Miami to rejoin the Heat after the game.

So, there'll be no break during the All-Star break.

``I couldn't get a break,'' Wade said. ``I tried. I couldn't. There's a lot of things I want to do and a lot of things I have to do, so I'll just do my best to make it all work.''

Wade still remembers when all this was the stuff of his fantasies.

He grew up very poor and he and his wife often worried about how they would raise their son, Zaire, when he was first born five years ago.

But now, Wade can afford almost anything he wants - and afford to dream big, too.

He wants to be a movie star, build community centers in Miami and Chicago, keep reaching out to kids, all the while being mindful that his top priority remains trying to win another title or more with the Heat.

``I'm trying to do a lot of things, because I just don't want to play basketball and retire,'' Wade said. ``I want to touch lives.''

Copyright © 2005 The Associated Press. All rights reserved. The information contained in the AP News report may not be published, broadcast, rewritten or redistributed without the prior written authority of The Associated Press.

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American Idol Betting Odds: Season 6  

The online gambling websites are in the process of deciphering each American Idol contestant and his or her chances of winning Season 6 to come up with the early American Idol betting lines.

Tim Dalton of MySportsbook.com has been locked away in a soundproof room coming up with all the latest tallies, we are told. "American Idol has become one of the most significant betting events of the year," claims Jack Black of MySportsbook.com.  "Last year, millions were bet during the season across the globe, not just in America.

It's tough early on since we really do not have a glimpse as to how well each of these individuals will perform solo on a week-to-week basis.  It's like Week 1 of the NFL.  Pre-season means nada!

We do know the 24 finalists however.

Sanjaya Malakar is the young man whose sister failed to make it into the Top 24.  He's very low key but - unless he totally flubs - will probably win over the young girlie vote for a few weeks anyway.  He's too young to go all the way, according to Payton O'Brien. 

Brandon Rogers - Who?

Phil Stacy is the military guy who missed his daughter's birth because of the Memphis audition.  He should go a good distance.

Chris Sligh - He's got the humor and in many ways he's the Anti-American Idol much like last year's winner Taylor Hicks was.  And this is why he'll probably get pretty far in this competition.  He's chubby, white with a big curly afro....but more importantly, a great voice!  People love "real", not "real cute" to go all the way. 

"Blake Lewis should go far because of his uniqueness and looks.  He's the boy next store with a twist - he beat boxes.  But on top of this, he's a great singer, and I adore him," Payton O'Brien relayed.

A talented beat-boxer Blake Lewis was a hit during the group sing in Hollywood but Simon explained that this is a singing contest just before he told him he was “in.”

Paul Kim has caught our own roving reporter, Jenny Woo's eyes. 

"I love the fact that there is a Korean American on the show and he is bound to get more Asians tuning into the show," Woo said from her Miami Beach estate.  "There has never been a major presence of Asian-Americans on American Idol in the past.  He's a hottie with a nice voice so that should help to take him far.  Expect heavy betting action from the Asian community."

Sundance Head - He's not perfect, but he's got the personality that will take him through a few weeks, plus he's got the lineage (son of Roy Head - whose 1965 single, "Treat Her Right," hit No. 5 in the charts) 

And the others:

Rudy Cardinas
AJ Tabaldo - the 5th time is the charm
Nicolas Pedro
Chris Richardson
Jared Cotter

The girls

"Melinda Doolittle has one of the best voices," says MySportsbook.com Reporter and an acclaimed dancer in her own right, Destiney Lewis.  "It is great to see a back up singer step out like she has.  The girl needs to gain more confidence but that can also be a positive.  I think she will go far."

Alena Alexander - Those tears (she never seems to stop bawling) should get her far.

"Single mom Lakisha Jones I suspect will be a pretty big favorite entering Week 1 of the competition," says Destiny Williams.  Jones is an excellent singer and down to earth.  "She'll have a wide appeal," echoed O'Brien.

Nicole Trellis - Seems to exert confidence.

Amy Krebs - a powerful singer.

Antonella Barba
Gina Glocksen
Hailey Scanardo
Jordan Sparks
Stephanie Edwards
Leslie Hunt
Sabrina Sloan

MySportsbook.com is offering a 20% signup bonus with an initial deposit (i.e. open your American Idol betting account with $300, receive another $60 in which to bet with). 

Last two contestants will be?

1 Male/1 Female +100 (a $10 bet pays $10 plus your initial $10)

2 Males +170 (a $10 bet pays $17 plus your initial $17)

2 Females +130 (a $10 bet pays $13 plus your initial $10)

MySportsbook.com is an online sportsbook accepts Visa Credit Cards and online sportsbook accepts Mastercard Credit Cards for easy American Idol betting lines.